Joe Rutland wants suggestions as to
how we can improve Laredo's image. His objective is to come up with a way of attracting more people to the Gateway City. But how do you do that when you have a former hospital CEO being accused of extortion and money laundering and the local media doesn't make a peep about it. Also, you have two police officers being investigated for allegedely working for a Mexican drug gang. And let's not forget that our only bookstore is closing.
Now, the local Univision (KLDO) news station did report on the civil suit filed against the CEO, but it doesn't count because competing news anchor Tim Gutierrez says that KGNS is the "Most Watched Newscast" in town. KLDO is just no match for Tim's alto-voiced prowess. LareDOS, a monthly publication, also reported on the extortion scheme but they don't charge for their work. Once they start charging for their online content will they be considered a legitimate news source like the Laredo Times.
So we've got a media blackout, the possibility of more corruption, and anti-intelectualism on our hands. "Rediscover Our Flavor" suddenly takes on a whole different meaning. But let's get back to the CEO story.
Here we have an event that is the stuff of 60 Minutes. It's a story that's bound for national attention and the Laredo Times, which employs Mr. Rutland, has nothing to say on the matter. Our image is in the care of those whose professional credibility is shot. My brain can only take so much irony. Seriously, how can we improve our image when our own media outlets can't follow through with what they're charged with -- reporting the news.
It's this false pretense we want to convey to people. By not reporting on this, we want to make people believe that Laredo is some border oasis with upstanding citizens, when in fact it's just another sleepy town, a pit stop on someone's itinerary.
The veil is lifted, and all we discover is that we're just as corrupt and complacent as the next guy. We purport to be a tight-knit community anchored in family values but the recounting of cops convicted of taking bribes from 8-liner businesses a few years back is a tale that just keeps repeating itself. Our family values are constantly being put to the test, and as of late our darker side is prevailing.
How one goes about improving this town's image is beyond me. Laredo is a concrete jungle with little going for itself. Sure I could entertain a visitor with a viewing of a movie at the Border Heritage Museum featuring
El Santo. Or I could take him/her to a hockey game, but that can get old pretty quick. After that, there's not much left except the nachos.